Recently, the Linkedin.com Public Relations and Communications group, posed a question,"Does heritage matter in marketing?" I indicated that there was yet other inquiries to consider:  "How can we consider multiculturalism within current constructed communities?" Also, "In order to address greater marketing concepts, how do we incorporate multiculturalism into marketing?"

 

I am speaking to  21st century community-globalization, which blends various cultures (multiculturalism).  This unique construct is academically considered a venue that deconstructs traditional "heritage" realms, which limits individual or community's identity.  Multiculturalism allows historical-sociocultural acceptance.  Therefore, it enhances one's socioeconomic empowerment, due to its relationship to blend more than one community.  

 

An example of multiculturalism is myself that is within a scientific framework of a case study.   In post-colonial anthropology, I am given the liberty to self-examine my role in identity, which is an autoethnographic approach.

These are critical inquires that we can uncover because, in order to do business in communities, on must search beyond the surface.  All stakeholders must be able to come to the table in order to assure all are served.